MEANING 2: Interactions Between the 3 Levels of Meaning

Figure 1. The Porcelain Espresso Machine innovated by Arvin Haüsser highlights common materials by presenting them in a new context. 

As a student of Bauhaus University, Arvin Haüsser has innovatived the representation of espresso machines with his interpretation of the product, which is primarily constructed using porcelain and wood. By bringing in materials that are commonly associated with coffee bars, Haüsser is disclosing familiarity to his product in order to highlight its function and have the luxury of developing a more abstract shape (Frey).  

Figure 2. Although the overall body of the espresso machine is more organic and abstract, the product still displays features-- such as the spouts and the portafilter-- that are more representational. 

As noted in Figure 2, despite the unfamiliar shape of the espresso machine, a number of different elements found in this product are standard to any espresso machine. As a result, these components suggest the overall function of the product to the viewer-- such features include the spouts, portafilter, and the cup tray. Through the hints provided by these components, the viewer and potential user is therefore able to look at the product and immediately think "espresso".

A major factor atributed to Haüsser's innovation is his decision to craft his product in an abstract manner. Many of the components usually found in espresso machines are by their very nature functionally abstract. However, due to the long period of time for which societies have been exposed to espresso machines, their common geometrical shape has shifted from being an abstraction to a representation. It is then that by changing the formerly abstract product into a new organic and curvilinear modeled design, Haüsser is able to transform a previously mundane household object. 

Finally, despite the fact that the Porcelain Espresso Machine is a functional object, it still holds a level of symbolism. I perceive the use of materials to be a symbol of the advancement from the common use of plastics and metals and advancement into more sustainable and recyclable materials.

Additionally, the espresso machine as an item is a direct symbol for the communal activity of drinking coffee. Many cultures partake in the practice of drinking coffee and espresso drinks in the terms of social gatherings or during the morning coffee rush. By redefining the look and structure of the household espresso machine and incorporating the materials and stylization that are usually found in coffee bars, the notion of drinking coffee as a social activity is reestablished in the home environment.  Therefore, for many coffee will no longer just be a necessity in the morning, but something to look forward to as well.

Works Cited

Frey, Aaron. "Porcelain Espresso Machine by Avid Haüsser." Frsh/ Grnd: Coffee & Culture. N.p., 29 Feb. 2012. Web. 18 Sept. 2012. <http://frshgrnd.com/2012/02/porcelain-espresso-machine-by-arvid-hausser/>.